Master the core concepts powering today's AI marketing revolution. Understand how LLMs work, what AI agents can do, and why prompt engineering is the most valuable skill to develop.
Module Exercise
Write a prompt asking an AI to create 3 Instagram captions for your venue's most popular dish. Then use the Prompt Coach tool to improve it.
Open Prompt CoachUsing machine learning to analyse customer data and predict behaviour. Automating content creation, scheduling, and campaign optimisation. Personalising guest experiences at scale using data insights.
Creates new content — text, images, video — from prompts. Examples: ChatGPT, Claude, Midjourney, Sora. The engine behind most AI marketing tools you'll use.
ChatGPT, Claude, Gemini — AI systems trained on vast text datasets that understand and generate language. They are the foundation of almost every AI content tool.
Autonomous systems that plan, decide, and take multi-step actions on your behalf without constant human instruction. Unlike chatbots, they act — not just respond. They can monitor your reviews, draft responses, and send them — all overnight.
The skill of writing clear, specific instructions to get the best outputs from AI tools. A better prompt = dramatically better result. This is the single most valuable skill to develop this year.
Platforms like Gumloop, Zapier, and Make that let non-developers build AI workflows visually, using drag-and-drop interfaces instead of programming.
Key Insight
"AI touched nearly every corner of the F&B industry in 2025 — manufacturing, formulation, packaging, agriculture, and marketing were all impacted as companies scrambled to integrate the technology."
Tools in This Module
Practice Now
Write a prompt asking an AI to create 3 Instagram captions for your venue's most popular dish. Then use the Prompt Coach tool to improve it.
Open Prompt Coach