Building Your AI Stack

Design your personal AI marketing stack based on your venue size and budget. Leave with a concrete 30-day implementation plan and an ROI framework to justify any investment to leadership.

Workshop + Action Planning30 min

Module Exercise

Build Your Stack

Answer these three questions: (1) What is the one marketing task that costs you the most time each week? (2) What is your monthly budget for tools? (3) What does success look like in 30 days? Then choose your starting tier.

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◆ Learning Objectives

1Select the right tools for your budget tier (Starter / Growth / Enterprise)
2Write a 30-day action plan with specific weekly milestones
3Calculate the time and cost savings to present to your team
4Identify your first automation to build in Week 3

◆ Module Content

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Starter Stack (Free – $50/month)

Best for: solo operators, small cafés, budget-conscious venues. ChatGPT Free (content & ideas) + Canva Free (design & visuals) + Buffer Free (social scheduling) + Google Analytics 4 (web data) + Meta Business Suite (social ads). Total: $0–$20/mo.

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Growth Stack ($50 – $250/month)

Best for: multi-outlet restaurants, bars, mid-size groups. ChatGPT Plus or Claude Pro ($20) + Canva Pro ($13) + Jasper Creator ($49) + Later or Buffer Pro ($15–30) + Zapier Starter ($20) + Predis.ai ($29) + ActiveCampaign (email CRM). Total: ~$150–200/mo.

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Enterprise Stack ($250 – $1,000+/month)

Best for: hotel groups, restaurant chains, 1-Group scale. Jasper Teams ($125) + Gumloop or n8n (agents) + Hootsuite or Sprout Social + Brandwatch (listening) + Tastewise (F&B intelligence) + Synthesia (video content). Total: $500–1,000+/mo.

1️⃣

Week 1 — Foundation

Sign up for Claude or ChatGPT. Create a Canva account. Audit your current marketing workflow. Identify 3 tasks to automate. Write your brand voice guide for AI prompts. Run your first AI-assisted social post.

2️⃣

Weeks 2–3 — Implementation

Use AI for daily social media posts. Set up Zapier for email automation. Create AI templates for review responses. Test AI-generated menu content. Start scheduling with Predis.ai or Buffer. Set KPIs to measure AI marketing impact.

3️⃣

Week 4 — Optimisation

Review AI output quality and ROI. Refine prompts based on what worked. Explore AI agents (Gumloop/Zapier). Share results with leadership with data. Plan Phase 2 expansion to the next tool tier.

Key Insight

"You don't need to implement everything at once. Pick ONE tool that solves your biggest pain point this week. Master it. Then add the next. Compound gains over 90 days beat a big-bang rollout every time."

Tools in This Module

ChatGPTClaudeCanvaBufferZapierGumloopJasperPredis.ai

Practice Now

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All Modules

🧠

01AI Marketing Fundamentals

🛠

02The AI Tool Landscape

✍️

03Content Creation Workshop

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