Five live exercises creating real marketing content for 1-Group venues. You leave with polished, publish-ready outputs you built yourself — not examples someone else made.
Module Exercise
Pick any exercise from Module 3 and complete it using the 1-Academia AI Tools. Start with Exercise 01 — Social Post Generator.
Open Social Caption ToolUse Claude or ChatGPT to create 5 Instagram captions for a new seasonal menu launch. Experiment with different tones: playful, luxurious, casual, storytelling, chef-focused.
Open Canva AI and use Magic Design to create a promotional social media graphic for a weekend brunch special. Use AI-suggested layouts and colour palettes — no design experience needed.
Use Claude to draft personalised responses to 3 sample guest reviews (5-star, 3-star, 1-star). Focus on maintaining brand voice, empathy, and the premium tone of a 1-Group GM.
Create a 3-email welcome sequence for new loyalty programme members using ChatGPT or Jasper. Include subject lines, preview text, and body copy. Email 1: Welcome. Email 2: Chef story. Email 3: Exclusive event.
Each team presents their best output. Group discusses: What worked brilliantly? What still needed human editing? Where did AI exceed expectations? What would you never publish as-is?
Key Insight
"The goal isn't to publish AI output unchanged. It's to cut the time from brief to first draft from hours to minutes — then apply your expertise as the finishing touch."
Tools in This Module
Practice Now
Pick any exercise from Module 3 and complete it using the 1-Academia AI Tools. Start with Exercise 01 — Social Post Generator.
Open Social Caption Tool