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Module 0615:45 โ€“ 16:45 ยท 60 min

Role-Play & Scenario Lab

Real-world simulations under time pressure. Teams of 3โ€“4 tackle a viral crisis, a menu launch with zero budget, and a competitor threat โ€” using AI tools to respond at speed. Scored and debriefed.

Interactive Team Competition60 min

Module Exercise

Run Scenario A Now

Simulate the crisis: Your venue just received a 1-star review going viral โ€” "Found a hair in my food, waiter was rude, will never return." Use the Review Response tool to draft a public response, then the Email tool to create an internal follow-up.

Open Review Response Tool

โ—† Learning Objectives

  • 1Apply all module learning under realistic time pressure
  • 2Experience the speed advantage AI gives in crisis situations
  • 3Practice using multiple AI tools together in a workflow
  • 4Develop confidence making fast, on-brand marketing decisions

โ—† Module Content

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Scenario A โ€” Crisis Response

Your restaurant receives a viral negative review with 500+ shares. The guest claims food poisoning from your signature dish. Tasks: draft an immediate public response, create an internal investigation email, build a social media recovery campaign, generate a follow-up offer for the guest. Tools: Claude, ChatGPT, Canva AI.

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Scenario B โ€” Menu Launch Campaign

Your bar is launching a new cocktail menu next week. You have zero marketing materials and a $500 budget. Tasks: write 7 days of social media content, design 3 Instagram graphics, create an email blast to loyalty members, build a WhatsApp promotion message. Tools: Jasper, Canva AI, Predis.ai.

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Scenario C โ€” Competitor Intelligence

A new restaurant has opened 200m away offering similar cuisine at 20% lower prices. Bookings have dropped 15%. Tasks: analyse competitor's online presence, generate a differentiation strategy, create targeted promotions, build a review response campaign highlighting unique strengths. Tools: ChatGPT, Brandwatch, Gumloop.

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Scoring โ€” AI Tool Selection (20 pts)

Did the team choose the right AI tools for the task? Were tools used efficiently and in combination? Did they avoid over-engineering simple tasks?

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Scoring โ€” Output Quality (25 pts)

Is the AI-generated content professional, on-brand, and ready to publish? Does it sound like it came from a premium hospitality venue? Would you be proud to share it publicly?

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Scoring โ€” Human Enhancement (20 pts)

Did the team effectively edit, refine, and add personal touch to AI outputs? Did they catch any hallucinations or off-brand language? Is the final version better than the raw AI output?

Key Insight

"Debrief questions: Where did AI save the most time? What still requires human judgment? Which tool surprised you most? What would you implement at your venue tomorrow morning?"

Tools in This Module

ClaudeChatGPTCanva AIJasperPredis.aiBrandwatchGumloop

Practice Now

Simulate the crisis: Your venue just received a 1-star review going viral โ€” "Found a hair in my food, waiter was rude, will never return." Use the Review Response tool to draft a public response, then the Email tool to create an internal follow-up.

Open Review Response Tool